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The Decision Maker
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DMI mission

DMI's mission is: "To have individuals and organizations experience themselves as unlimited possibility."

Organization History

DMI is the successor company to Lefkoe Associates, Inc., a firm that was established in 1985 after Morty Lefkoe created the first of the Decision Maker Processes.These processes empower people to eliminate their beliefs about themselves and life, and to change their organization's culture, thereby enabling both organizations and their employees to perform to their fullest potential.

During the past twelve years DMI has been retained by such firms as GM, Tenneco, Carter Hawley Hale, TRW, Kondex, Harris Graphics, the Copps Corporation, Lands' End, and almost half of the Bell telephone companies, where the firm has worked with almost 10,000 people.

Before establishing DMI, Morty had been a traditional management consultant for over twenty years. He specialized in marketing and communications, providing his clients with advice on how to solve problems and teaching how-to skills.

His corporate clients have included such large companies as American Oil, Bechtel, GAF, GE, GTE, Hearst, JI Case, Kennecott Copper, Olin, Sinclair Oil, and Union Carbide, along with a host of smaller firms. He also was retained by a variety of organizations, including the New York Stock Exchange, The Hunger Project, and the USA Standards Institute.

As he began to see that conventional approaches to consulting and training didn't work, he decided to look deeper into the critical questions of what organizations and human beings really need in order to be truly effective. What he discovered had little to do with corporate strategy on the one hand, or skills and information on the other.

Morty discovered that the behavior of individuals and organizations is not a function of information or motivation, i.e., people do not do what they know to do or even are motivated to do. Instead, our behavior is consistent with our beliefs, and it is virtually impossible for us to sustain behavior that is inconsistent with our beliefs. Thus, no matter how good a strategy is, an organization will be unable to implement it effectively if it is inconsistent with the organization's fundamental beliefs about how to success, i.e., its culture.

What people need most is to be empowered to think outside of their existing contexts — outside of the assumptions, the beliefs, the "boxes" — that restrict their thinking and behavior, that limit their ability to deal with change and to discover breakthrough solutions. Einstein once said that "the significant problems we have cannot be solved at the same level of thinking we were at when we created them..." The training and consulting technology we have created is one way of empowering people to achieve the different "level[s] of thinking" Einstein called for.

Specifically, DMI enables people to create new possibilities and opportunities for achieving results, by empowering them to create new beliefs. When people can do that, they and the organizations with which they are associated have the ability to take actions that literally didn't exist for them before, so that they can attain an unprecedented level of success.

The first process Morty created was the Decison Maker Belief Process, which was called simply the Decision Maker Process until mid-2001. At that point he had developed several aditional processes based on the same basic principles. There are now a number of processes based on these principles, including one that de-conditions the stimuli for negative emotions, one that changes negative expectations to positive ones, and one that keeps negative beliefs from being formed.

All of the processes are collectively termed the Decision Maker Processes and the original process that specifically eliminates beliefs is now called the Decision Maker Belief Process.

As of August, 2005 there are four people certified to use all of these processes in working with private clients. For information please call DMI's Fairfax, CA office at 415-456-7300.

A program to train therapists in California to use the DM Processes began in October, 2001.

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